JessicaGreenfield FMS503 Digital Publishing FINAL POST

JESSICAGREENFIELD FMS503 Digital Publishing from jessgreenfield

Shoe GIF Shoot

Here are some GIFs that I created in the photo studio. I used a white colourama, and attempted to have no shadows. I feel that the top GIF with the pink pointed shoes looks more effective, although they are very simple, I feel that this will be a nice way to break up the page on my Zara website. The colour from the Cacti is a vibrant contrast, and goes well with my theme of adding green into the colour palette. 

Shoe GIF

A rough test shoot of a shoe GIF, that I made.

Shoe Editorial GIF

Zara Inspired Still Life Images

These images are my inspiration for the type of shoe editorial I would like to achieve. I love the way the models and shoes are so casual, yet classy. I would probably get all black or white shoes, and place them in an aesthetically pleasing way, I may even turn the editorial into a GIF, of behind the scenes. 

Customer Profile

Zara Website Update ss.16

Fashion GIFs

Ideas for a Fashion GIF:

• Products- Shoe editorial, or opening of a coat. 
• Colours- Black, white, greys, nude, very neutral tones. 
• Textures & Materials- Fur, leather, cotton, wood. 
• Lighting- Bright, no shadows.
• Location- Studio with white or grey colourama. 
• Props- White boxes, to break up the background. 
• Emotions- Serious, sober. 

Pinterest Inspiration